Creative Project Design for left-behind Children
Service Design & UX Design
INTRODUCTION
This project tries to focus on the psychological problems of left-behind children through service design, integrate resources and design business models, and design commercially feasible art education methods for left-behind children.
TEAM
Myself
MY ROLE
Service Designer & Mobile Designer
TIMELINE
Nov. 2022- Feb. 2023
CLIENT
Personal Project
OVERVIEW
What is the problem?
Family and schooling have failed them, so left-behind children are turning their attention to the Internet. For many reasons, left-behind children are more likely to receive the negative effects of the Internet. It’s reasonable to conclude that current Internet fail to respond to the needs of left-behind children who are craving for attention.
What is the solution?
In this project, I tried to respond to left-behind children’s need for love and attention by making use of their art work. By turning their art work into commercial products together with a game app, I bridge left-behind children with city cusumers in a business sustainable way. Children and adults raise a little creature on an island together, feeling happy and contained.
Discover
This work was inspired by an amazing and unforgettable experience in the summer of 2022 ···
Research
DEFINE
Needs Definition
How might we make use of the already sinking Internet to properly respond to the needs of left-behind children who are eager to be noticed?
Develop
I came up with 3 design concepts and used Business Model Map & Service Blueprint to demonstrate my ideas
Service Blueprint
DeLIVER
For the whole project to work, touchpoints are extremely important. I designed an mobile game and onsite advertising as touchpoints in this project.
APP - Character & Environment Design
APP - Interface Design
Onsite Advertising
TESTING
Then I introduced the completed design to the staff in the physical store, who have experience in the business, and asked for their opinions. At the same time, I observed the promotion and advertising of the store.
Thank you so much for your time :) I’d love to chat! Say “hello” to my email.
Copyright @ 2024 Mary Xu. All rights reserved.
